How We Work

Part-time CMO

For up-and-coming concepts, who need CMO thinking, but either do not require it every day, or are not prepared to assume the cost of someone full-time.

Colleague-to-Colleague

We work for the CMO to ensure a key initiative(s) is thoroughly evaluated, planned, and then executed flawlessly.

Interim CMO Solution

We work with the CEO and management team to maintain momentum and serve until a full-time replacement is on-board.

Special Projects

With extensive experience and a large network of partners, we problem-solve and tackle specific projects and areas of opportunity needed to propel your restaurant forward.

The Process

We achieve this for clients through a five-step process learned in Fortune 500 consumer packaged goods companies and Top 100 restaurant chains

Most often, we work with your existing marketing partners.  On occasion, we do propose bringing in a seasoned, talented professional(s) whom we know to strengthen the team towards accomplishing our objectives. Whether your restaurant concept has 5 locations or 5000, our approach is a proven success!

Experience

  • Over 25 years in Marketing
    • 10 years Consumer Packaged Goods
    • 15+ years Restaurants
  • Consulted on over 25 well-known restaurant brands

StrengthsFinders®

  • Maximizer
  • Strategic
  • Ideation
  • Futuristic
  • Achiever

Copyright: The Gallup Organization, Princeton, NJ

StrengthFinders List

What Industry Leaders Say...

“Neil brings such a wealth of expertise and insight about restaurants, and the challenges that the C-suite face. He continues to play an important part in our proven solution which grows traffic and sales for restaurants. Always thoughtful, and a great team player!”
Brad Rukstales

Brad Rukstales

CEO, Cogensia

“I have known Neil for over 20 years.  His ability to listen without judgement, distilling all the feedback into a clear and concise Marketing/Brand strategy is rare in this industry.  Neil is a valuable resource as we expand Coolgreens nationally.”

“I am very particular about anyone I introduce to my clients. I highly recommend Neil as a strategic marketing & branding resource; he consistently delivers a high level of both value and expertise. ”

Neil played an important role in our explosive growth at Red Robin. I highly recommend Neil to anyone looking for a consummate professional who understands what it takes to win market share.

Our Blog

In-Between
May 18, 2020 | No Comments
For the first time seemingly in a while during this pandemic period, we have enjoyed some encouraging news, and restaurants are beginning to re-open.  While[...]
2020: Take Control
2020: Take Control
December 9, 2019 | No Comments
Overall, 2019 was a pretty good year for our industry. Economic conditions have been extremely favorable (except for staffing) and delivery has opened up a lot[...]
The Missing Link
The Missing Link
October 1, 2019 | No Comments
My CMO consulting practice often involves partnering with emerging / “up ‘n coming” restaurant brands.  Recently I was asked to provide my perspective from working[...]

Our Clients